It was Sunday evening when Ray’s light bulb switched to somewhat of a bright but desperate idea. After all, he had one more week to think of an outrageous online strategy that would help Rockefeller’s Inn and Suites from closing its doors permanently. He had spent five months of arduous work, but hadn't seen any new guest reservations. His options were limited now. He, therefore, opted for designing his very own e-blast during a weekend.

“This will definitely boost my revenue, and it will cost me nothing but a penny!” he exclaimed.

Ray proceeded to collect recent client business cards and e-mails to launch his first e-blast that same evening. He was incredibly certain this “simple” task would work.

“After all, who wouldn’t respond to a desperate 70% off summer promotion? By Wednesday, I’ll have my front desk booming with reservations!” he exclaimed.

Ray’s expertise on web marketing was fairly good, but considerably limited. Little did he know that blasting an e-mail did not necessarily mean it would be successfully delivered. With so many obstacles on the way, there was little chance that his offer would be delivered or read. Firewalls, spam filters and ISP authentication would surely kill his efforts instantaneously.

By Friday evening, Ray was worried, really worried. He stood outside the lobby, sweating like a maniac, browsing people passing by, yet no one seemed to bother. He went back to his office to check his e-mail and found a reply message from Clara, his long- time partner and friend.

“Hey Ray. Got your e-blast! Looks cool, but I got all these different slices and pieces… I can’t read a thing. Did you test it in Hotmail and AOL? Please don’t tell me this went out already!”

Ray’s Spam mail had 2 more replies saying “I CAN’T READ YOUR MESSAGE. PLEASE UNSUBSCRIBE ME!”

His E-blast was a complete failure!

Although this may seem like a sad ending to Ray’s story, you don’t have to follow his example. In today’s frantic spam-proof e-marketing world, we want to make you a SUPER STAR and help you succeed. Or better yet, get you the most bang for the buck. We’re here to help you deliver quantifiable results. We’ll help you design and launch cool E-blasts that will reach your audience, and monitor their behavior. Call us now and give us a try!